Hi, I’m Ryan Zasada, founder of Laika Digital. I launched the business in 2019 after nearly a decade working within marketing agencies and in-house teams across Northamptonshire and Cambridgeshire. During that time, I gained hands-on experience delivering digital projects for businesses of all sizes — from local independents to established regional brands.

I’ve been designing and developing websites for over 13 years, specialising in custom WordPress website development. My approach combines clean, user-focused design with strong technical SEO foundations. That means every website I build isn’t just visually engaging — it’s structured to rank well in search engines, load quickly, and generate meaningful enquiries. A great website should be more than a digital brochure; it should be a long-term asset that supports sustainable business growth.

While I run Laika Digital independently, I collaborate with a trusted network of experienced designers, email marketing specialists and digital professionals. This allows me to offer a fully rounded, scalable service — including WordPress hosting, maintenance and ongoing digital support — without the overheads or rigidity of a traditional agency model.

I firmly believe the best results come from strong, transparent working relationships. Wherever possible, I prefer to meet clients in person across Northamptonshire and the surrounding counties. It helps me truly understand your business, your goals and your customers — so we can create a website that genuinely supports your growth for years to come.

Laika Digital is built on long-term partnerships, trust and delivering websites that perform — not just websites that look good.